Personalization
gets personal.
I helped turn complex research
and technology into clear, relevant stories for business leaders, marketers, and other
industry audiences.
ROLE
Sr. copywriter
SCOPE
Web · Long form · Campaign
AUDIENCE
Creative leaders
and practitioners
Timeline
2022-2026
What was needed?
Adobe needed to turn a complex body of research into a clear, approachable story about when personalization creates real value. That narrative had to speak to business leaders, marketers, and industry audiences across the main study experience, paid media, and industry-specific campaigns.
Finding the moments that matter.
The refreshed study experience turned extensive research into a focused story about when
personalization creates real value, and what organizations can do to deliver it more effectively.
Study landing page · Personalization research
From research
to the real world.
Across a connected set of financial services pages, I helped turn Adobe’s technology into clear stories about reaching high-value customers, scaling personalized content, and creating more relevant financial experiences.
Industry overview · Financial services
Use-case page · One-to-one personalization
Use-case page · Customer acquisition
Use-case page · Content creation at scale
Use-case page · B2B customer experiences
A story with history.
The refreshed campaign was built on work stretching back to 2022,
when I helped translate the original research into a clear, engaging narrative.
Core study landing page · 2022 campaign
Over several years, the work helped make personalization clearer and more relevant to different audiences. The research took shape
as an accessible study experience, a guide for executives, and financial services pages connected to specific business needs.
What it added up to.
Working with creative and design partners,
turned research and product capabilities into clear stories that could flex across different formats, audiences, and stages of the
customer journey.