More ways I’ve
shaped the story.
Beyond larger campaigns, I’ve contributed to editorial programs, partnership stories, event promotion, and pro bono web experiences. Here’s a closer look at the messaging and storytelling behind each.
Adobe MAX
Audience-focused email, paid social, and a printed gift insert created to bring Adobe MAX to creative leaders and practitioners.
MY CONTRIBUTIONS
Email · Paid social · Print
I adapted the campaign message for creative and marketing leaders, then carried it across email, paid social, and a printed insert created for a limited-edition L’Oréal Groupe gift experience.
Paid social · Creatives
Paid social · Marketers
Email invite · Marketers
Email invite · Creatives
Print activation · L’Oréal Groupe gift insert
Connectioneering
An unpublished exploration of the human connections and emotional forces behind memorable creative work, developed for Adobe Creative Trends.
MY CONTRIBUTIONS
Long form | Email | Social
I translated creative-trends research into an accessible story about why human connection still matters in an AI-shaped creative landscape, then extended the central narrative across email, social, and promotional messaging.
Read full concept →
Email promotion · Creative trends
Web banner · Blog promotion
Social carousel · LinkedIn
Winning fan experiences
Campaign messaging connecting Adobe Experience Cloud with personalized fan experiences reaching across MLB and
the PGA TOUR.
MY CONTRIBUTIONS
Web · Display · Campaign
I developed campaign messaging for Adobe’s MLB and PGA TOUR sponsorship creative, including the Make it Home and Make it to the Winner’s Circle concepts, and extended the story through the supporting landing page.
Landing page marquee · Sports sponsorship
View full page →
Display banner · MLB
Display banner · PGA TOUR
HomeFirst
A collaborative content framework created to help a Bay Area nonprofit communicate its mission, services, impact, and opportunities to get involved.
MY CONTRIBUTIONS
Content framework · Web copy
I worked with the HomeFirst team to
shape their website messaging,
translating a service network into
clear, compassionate stories for donors, volunteers, prospective employees, and neighbors seeking support.
