Digital Trends
Turning industry research into relevant stories
and connected customer engagement.
ROLE
Sr. copywriter
SCOPE
Web · Email · Social
AUDIENCE
Marketing, creative, data, and customer experience leaders
TIMELINE
2023 · 2026
What was needed?
Adobe Digital Trends draws on global research into changing customer expectations, technology, and business priorities. The challenge was to turn those findings into a clear story that felt relevant to different industries and audiences without losing the bigger picture.
Digital Trends 2023
One report.
Four industries.
The core Digital Trends narrative extended into tailored experiences for retail, financial services, high tech, and media and entertainment audiences.
Core report website · Homepage
Industry page · Retail
Industry page · Financial Services
Industry page · High Tech
Industry page · Media and Entertainment
Digital Trends 2026
Getting the word out.
Emails and social content translated the latest findings into timely, audience-specific reasons to explore the research.
Email promotion · Agentic marketing
Email promotion · AI and B2B Digital Trends
Email promotion · B2B journey orchestration
Video promotion · Adam Justis · LinkedIn
Paid social promotion · B2B Digital Trends
Paid social promotion · B2B Digital Trends
Over several years, the work made a large body of research easier to explore through a core website, four industry stories, and supporting email and social campaigns. It helped different audiences find the insights most relevant to their work.
What it added up to.
I developed copy across the Digital Trends ecosystem, from the 2023 core website and industry experiences to later email and social campaigns. My role was to preserve the bigger story while adapting the findings for different audiences, channels, and moments.