Adobe Summit
Creating a connected campaign story across web and email for Adobe’s flagship customer experience conference.
ROLE
Sr. copywriter
SCOPE
Messaging · Web · Email Social · Extensions
AUDIENCE
Marketing, creative, data, and customer experience leaders
Timeline
2025-2026
What was needed?
Adobe Summit brings together marketers, creatives, technologists, and business leaders with different priorities and levels of familiarity with Adobe.
The challenge was turning an expansive event offering into a compelling reason to attend, connecting Adobe’s vision for
agentic AI and customer experience across every touchpoint.
Setting the stage.
The Adobe Summit website introduced the event, brought its sessions and experiences into focus, and helped visitors decide how they wanted to take part.
Homepage marquee
Experience page
Product announcements and attendee experience
Online experience · Programming for virtual attendees
Agenda page
Keynotes, sessions, labs, and training
Building the momentum.
Targeted emails brought speakers, customers, sessions, and event experiences to the forefront throughout the registration cycle.
Speaker announcement
Jensen Huang, NVIDIA
Customer spotlight
DICK’S Sporting Goods
Session promotion
AI and customer experience
Beyond the main stage.
Post-Summit outreach turned event announcements and sessions
into useful next steps for marketers, creatives, and IT audiences.
Marketing follow-up
Non-registrants
Creative follow-up
Registrants
IT follow-up
Registrants
Across two campaign cycles, the work gave Summit audiences clear reasons to take part. As the event evolved, so did the story, moving from broad ideas about AI transformation to practical ways teams could improve customer experiences.
What it added up to.
How I contributed.
I collaborated with creative directors, designers, and the events team to develop copy across the core marketing experience, translating established strategy and stakeholder input into a cohesive narrative across different pages and audiences.